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Friday, March 2, 2007

BBC and YouTube

As reported by the BBC, the BBC has entered into a deal with YouTube that would create three new channels showing BBC content. One channel will be dedicated to clips of news programs, while the other two will focus on entertainment content.

Although other major content owners have entered into similar deals with YouTube, the motivations of the BBC may be slightly different from those of other companies. Presently, the BBC is funded almost entirely by money provided by tax payers in the UK. Accordingly, it is difficult for the BBC to provide content to people who reside outside of the UK. If they did, people in the UK would be understandably upset. After all, it's the citizens who are paying for the content to be created. To reach an international audience, the BBC must find a way for advertising revenue to offset the tax revenue.

Enter YouTube. A convenient and simple way for the BBC to share content and, at the same time, collect advertising revenue and please the people!

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